Checkout Wars Article.

Over on eBay Strategies I posted an article with an update on PayPal vs. Google Checkout.  It used to be the case that CSE oriented readers didn't really care, but given shopping.com and shop.com's use of a unified checkout, I think it's safe to say the Checkout Wars have spilled over into CSE land so some of you maybe interested in that article.  Highlights:

• Hitwise's LeeAnn Prescott reports that the market share of visits to Checkout was up 158% in the days after Thanksgiving. But more impressive, PayPal suddenly isn't so far ahead.
• "While it still has a long way to go to catch Paypal in terms of visits, Paypal's lead was cut in half in just one week: last week I reported that Paypal's market share was 96X Google Checkout for the week ending 11/18/06 - this week Paypal was 38X Google Checkout in terms of market share."