Interesting Shopping.com survey results (and fruitcake?)

This morning shopping.com is out with the results of  their holiday shopping survey.  The survey has a mix of interesting industry data/insights and somewhat unusual questions.

Industry insights:

•       Respondents said they have an average of six shopping Web sites stored       in their Web browsers
• 46% stated they would start shopping before Thanksgiving (our data is supporting this)
• 22% said they would start after Tgiving
• 20% identified themselves as last-minute shoppers (put me in that bucket)

Unusual data (aka the fruitcake questions):

• 35% of respondents said they would give up alcohol for a three-day-weekend every week.
• 29% said they would give up junk-food for that mythical three-day-weekend.
• 47% said they would immediately throw away a fruitcake gift
• 11% said they would take time and regift that delicious fruitcake

Methodology

• Zoomerang contacted 1,850 online shoppers
• 70% were female
• Ages were 22-42
• 61% married

Finally if you are in the mood today for a little (more) fruitcake humor, checkout this cartoon.