Shopzilla Survey pits women vs. men in online shopping arena

What is it ecommerce survey day?  Earlier today, I reported on the shopping.com survey.  Now Shopzilla/Bizrate has a survey out today too.  This one is more gender focused and thankfully lacks any mention of fruitcake.

Industry insights -- Women vs. Men:

• 48% of men feel anxious, inadequate, confused or aggravated about buying holiday gifts.
• 56% of women are excited about holiday shopping and chomping at the bit.
• Women (36%) are more likely than men (22%) shop throughout the year.
• Men (15%) are more likely than women (5%) to last-minute shop
• Women (44%) are more likely than men (39%) to shop with friends and family
• Men (36% spend over $250)  on gifts for significant others.  Women - only 20% would spend that much.

Industry insights -- online shopping:

• Over 35% say they do most of their holiday shopping online.
• 31% still favor the mall and
• 3% still prefer a catalog
• Men and Women are equally as likely (87%) to buy gifts online
• Top reasons for buying online:
  • 24/7 shopping (83%)
  • Save time (83%)
  • Avoid crowds (72%)
  • Save money (56%)
  • Product research (50%)
  • Gift wrapping and shipping (16%)

Methodology:

• point-of sale survey
• 1,905 online buyers from Sept 18 through September 25th