Valueclick buys thorn in Shopping.com's side - shopping.net

In the UK, you type in shopping.co.uk, expecting to see Shoppy and instead you are taken to Shopping.net. Today Valueclick (owner of PriceRunner.com), announced they are acquiring shopping.net for $13.3m.  Shopping.net's revenues are in the $4m/yr range.  That's a lot of cash for a relatively unknown player.  Although I do dig their '80's style pixely shopping cart in the logo.