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Aug 02, 2007

Payment Wars: Episode II -- PayPal launching "PayPal Pay Later"

eBay's PayPal is set to launch a BillMeLater competitor, one that will

allow a consumer to apply for and receive instant credit as part of the checkout flow.  Based on the credit check they can then continue adding items to their cart.  Consumers love it because it's like an instant credit card.  Merchants love it because it improves conversions and has a dramatic bump on AOV.

Read the rest over at eBay Strategies.

Written by Scott Hurff

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