TheFind acquires Glimpse

Today TheFind announced an acquisition of Glimpse with a simultaneous relaunch of Glimpse's site.  Here's the quick lowdown:

• Glimpse will continue to be run as a separate site focused on women's fashion searching from "trendy" stores.  Currently Glimpse offers up products from 300 stores spanning clothing, accessories, jewelry, health and beauty categories.  This differs from TheFind, where the site's primary goal is to serve product searches from across all stores on the Web.
• TheFind powers Glimpse's product search engine.
• TheFind's existing Glam advertising relationship will extend onto the Glimpse property.
• Acquisition details weren't disclosed.

Congratulations to the Glimpse and TheFind teams. 

TheFind CEO Siva Kumar said this strategy will continue to be pursued -- offering focused search sites that hone in on specific market segments.  Another example of this is TheFind's PayPal back-to-school site, which offered back-to-school products sold from PayPal sellers.

Glimpse is positioned as a "fashion-forward" shopping guide, helping women find cutting-edge lifestyle and fashion products.

Both Quantcast and Compete data show that Glimpse has about three percent of TheFind's traffic, but is heavily skewed towards women.

Scott Hurff -- scott.hurff at channeladvisor