Friday finale: Shopzilla looking to reposition

Just a small bit, but I noticed this over at paidContent.org -- Shopzilla is looking to be repositioned by Scripps,

turning it into more of a destination, where shoppers can come to learn and interact with products.

Are we talking videos? Reviews? Video reviews? Manuals? Or...social elements?

Pronto led the way for prominent CSEs to adopt more dynamic features and foundations.  Expect to see this becoming a trend as CSEs try to increase loyalty.

Scott Hurff wrote this -- scott.hurff at channeladvisor