Somewhat on the heels of Shopping.com's announcement that they'll offer SKU-level bidding in Q4 with beta customers comes a similar announcement by Shopzilla.
VP Bobby Benfield likened the move to bidding on search engine keywords -- in other words, retailers could bid various amounts on keywords that generate the most sales, while bidding lower amounts on products that had lower sales volume but were still worthwhile advertisements.
More info here.
Written by Scott Hurff
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Posted by: tCLUCY | Jan 06, 2010 at 04:53 AM