The Freshest Shopping Engine

Editor's Note: This post is written by Jeff "Big Slick" Buechler, Marketing Maverick, Host of http://onlinesaleschannels.wordpress.com and ChannelAdvisor Employee.

 
Everyone is looking for the next killer app and a lot of people have spent a lot of money trying to monetize Web 2.0. Well I have the answer and as Paris Hilton would say, it’s hot: a celebrity endorsed shopping engine where select products are given the star’s personal seal of approval.

What do Britney Spears, Paris Hilton, Jessica Simpson and Lindsay Lohan all have in common? Well, other than the obvious? They all have blogs, they are all paid to endorse various products and they could all be pitchmen on my comparison shopping engine!.On my shopping engine, tentatively named Babezilla or Starazon… how about MovieBizRate (OK maybe the name needs some work) celebrities would lend their likeness or a brief note about why they like, or use a particular product.

Think about the tie-ins! Britney seen in a new wig? That picture of her on her blog would link to my site where her many adoring fans could go ahead and buy the same wig for themselves (I’m look at you Chris Crocker). Did Jessica just win an Oscar for her role in Dukes of Hazzard and you absolutely love the dress she wore to the after party? Find it here!

Movies would be dying to have promotional tie ins. The paparazzi could provide colorful insight into the events around the occasion.

 
Plus it opens up all new industries that had never considered comparison shopping engines before. A few that come immediately to mind: rehab clinics (buy a stay where Lindsay stayed the second time around!), body guard services, designer water (replenish your body with what Courtney Love uses after a hard night of partying), the list is nearly endless.

This idea opens up secondary markets too. Can’t afford designer items? Well, I have an alternative site for you: B-Listers.com This is where once famous celebrities can go to milk the last mileage out of their careers. Emmanuel Lewis, Tonya Harding, Todd Briges…think of anyone on the current reality TV shows. This is where some like me would shop for a uniform like Gary Coleman wears. I could also buy Danny Bonaduce endorsed brand of boxing gloves, just like he used on Celebrity Boxing!

These items can all be found on Celeb-Grabber…OK, I’ll keep working on the name.