TheFind launches "Green"

TheFindGreen launched on the 25th and is the first green shopping search engine; i.e. it searches only "green" stores and brands. 

I asked Siva why target green products when their audience is mostly women, and he told me that women are the main segment interested in shopping for the "eco-friendly movement." 

The main areas for “Green” tends to be around fashion (clothing, handbags), health and beauty (makeup, lotions, haircare), home products (cleaners, decorative items, free-trade manufacturers, energy efficient products, etc..) and food (organic, renewable cultivation, free-trade certified products). All of these segments are clearly ones that women shop for.

In terms of marketing the site, TheFind is targeting key bloggers in the green space to spread the word and get some press play near the holidays. 

Written by Scott Hurff

Comments

[Nicolas]

Hi,
Don't think you can qualify TheFindGreen as the first green shopping search engine, as PriceGrabber launches a similar concept a couple of months. However, it's interesting to see other search engines launching similar product.

Back to TheFind, I wonder how they can qualify products as "green" in a reliable way, considering they use crawling technologies. Is this enough to rely on keywords ("recycled", "solar", "air purifier" as mentioned in their examples) ?

Nicolas