TheFind powers commerce in Elle's content community

It's been said that content, community and commerce is the holy grail to Internet success, and that's just what TheFind is now doing.

The partnership effectively creates a destination shopping site on Elle.com, leveraging TheFind's competency in lifestyle goods, piping in products from merchants that match ELLE's audience.

The product results appear under the "Shopping" tab on ELLE's site and can be dropped into stories as products are referenced by writers.

This partnership is similar to the one announced earlier this year by Become.com, which teamed up with the Washington Post to offer local shopping results and a shopping portal on washingtonpost.com.

The terms of the deal weren't disclosed, but I assume that they split referral fees from commissions that take place at the end of the purchase line.

written by Scott Hurff -- scott.hurff at channeladvisor