Yahoo! Shopping launching a bidded marketplace

Yahoo! Product Submit advertisers received the following email today:

Important Notification: Upcoming Changes to Product Submit

Dear Product Submit advertiser,

We are pleased to announce the upcoming launch of a bidded marketplace. With this change, there will be modifications to your Master Terms & Conditions and Program Terms, which will be detailed in a future email notice that you'll receive in the next 30 days.

We expect the bidded marketplace to have an impact on your day-to-day business. Therefore, we advise you and your team to begin planning for the transition to a bidded model.

As part of this launch, we are expanding the number of product categories and improving reporting within your Product Submit account.

These changes are designed to help you to:

Better influence the level of traffic you receive from Yahoo! Shopping

Gain more control over optimizing your product listings

Gain better visibility into your category performance

Stay tuned!

The Yahoo Product Submit team

Rollout is apparently in July, where feed bidding would be available as well as by category. Rumor also is that logos will be able to be added by merchants for additional CPC soon.

written by Scott Hurff -- scott.hurff at channeladvisor