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May 21, 2009

Huge Year of Change for Comparison Shopping Engines in 09.

There's more changing in the world of Comparison Shopping Engines (CSEs for short) this year than I can remember since back to the 99/00 timeframe.


The short-list:
  • Amazon Product Ads are doing really well and have come out of nowhere to be a top CSE for many of our retailers.  We have more details over at sister-site Amazon Strategies.
  • Biztrate (shopzilla's sister site) - has an entire new UI (details at siter-site CSE Strategies) that highlights coupons.
  • Shopping.com has announced tons of new things - tiered pricing, a new feed specification and more. I bet coupons are coming (in the feed spec).
  •  Microsoft/MSN/Live - MSFT has no fewer than 3-4 CSEs now and they seem to be combining them into one platform.
  • PriceGrabber - Coupons and some AOL changes coming 
  • AOL - Rolling out their own (used to be Pricegrabber partnership) CSE
  • NextTag - lots of changes similar to above 
  • Become.com - actually increasing rates (!?) 
  • Smarter - feature store and logo opportunities  
  
We have a large team of business folks and engineers at ChannelAdvisor staying on top of these changes from a product perspective and they also have put the details into a white paper that you can download for free here.

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