The eBags and ChannelAdvisor presentation from IRCE - 'How to make the most from the coming comparison shopping engine changes'
Last week, I had the privilege to speak at Internet Retailer and share the stage with industry luminary / ChannelAdvisor customer, Peter Cobb @ eBags.
Wow, that show really has grown - I remember 6 years ago there were 20 booths and ~1000 attendees. Now we fill the entire floor of the convention center with booths and there are > 6000 attendees.
Since the talk, I've had literally hundreds of retailers request the deck so I thought I would put it up here as a reference to everyone that attended and those that did not. We had only 30 minutes, but I think we jammed as much actionable information on CSEs into that 30 minutes as possible. The presentation is pretty self explanatory, but I'll leave you with the one highlight: The industry is changing very rapidly and if you are relying on 'the oldies but the goodies' - shopping.com, shopzilla.com, etc., you need to dust off your strategy and look at some of the up-and-coming CSE 2.0 companies to balance out your strategy.
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