The secret to reviewing your Google Shopping queries
As the holiday season picks up, you've no doubt seen an increase in traffic on your Product Listing Ad campaigns and might be looking to optimize your spend through the program. Many traditional methods of optimization no longer apply due to the lack of keywords. However, with a few caveats, you can still review the queries triggering your ads and make changes to your negative keyword lists to manage the matches. If you're looking for the queries in the usual place, under your keywords tab, you won't find them. This seems to be an area of confusion, with even major search marketing blogs reporting that it's not possible. The savvy marketers at ChannelAdvisor know that you can indeed find these queries by navigating to the dimensions tab of your AdWords account and selecting search terms under the "view" menu drop down!
Download the Top 12 Tips for Google Shopping Success tip sheet for more information and to make the most of your Product Listing Ads.
Blog post by Jackie Jenkins, Paid Search Product Manager